Swedish investment company Novax has acquired a majority stake in Ulrick & Short, a UK producer of sustainable and healthier 'clean label' food and food ingredients.
Product nutritional values and front-of-pack health credentials are now buying factors for many consumers. In the last 18 months, this has been augmented by government initiatives, and the Covid pandemic.
As consumers increasingly demand more convenient, considered, and health-conscious products, sectors like sports nutrition, 'on-the-go', and vegan beverages are all ripe for NPD and health innovations.
